Think Twice: Emailing Your Way to Disaster
www.workforce.com - 17 July 2002
E-mail
is a good thing but when done in large doses, it invites miscommunication and
even lawsuits.
George
Winston, an HR development manager at Nokia, says, "E-mail is a plague.
It’s killing the efficiency of organizations."
Winston
says employees are drowning in a sea of unnecessary attachments and enclosures
and cc’s and other correspondence. We send e-mails to our coworkers so that
later on we can say, "It’s not my fault. I e-mailed Joey, and he never
responded."
"Most
people consider firing by e-mail one of the most heartless things you can
do."
Firing
people is one of the most bizarre managerial activities now being conducted
through e-mail. "Most people consider firing by e-mail one of the most
heartless things you can do," says Dianne Booher, who consults on e-mail
usage and wrote the book E-Writing: 21st-Century Tools for Effective
Communication (Pocket Books, 2001). "E-mail is a faceless, cowardly way to
fire someone."
Booher
says that the worse the news is, the higher the level of effort and energy that
should go into delivering it. People respect the personal delivery of bad news.
It softens the blow, because they can read the facial expressions of the
messenger, and know that person isn’t enjoying it one darn bit.
Booher
has suggestions about what not to e-mail:
·
Anything
related to performance.
Let’s say that somewhere in your e-mail to Jane you mention that she’d be
the best one to handle the McGillicuddy account, because John isn’t doing so
well at it. Now, Jane e-mails John with a question about the account. She
accidentally includes the previous e-mail at the bottom. Did you really want
John knowing that Jane knows about his performance issues? Probably not.
·
Bonuses
and salary issues. If
you’re trying to decide whether you should raise salaries 6 percent or 3
percent, talk about it. Don’t write about it.
·
Anything
relating to product or service liability. One
of Booher’s clients, a utility company, has called her in to train its
employees on avoiding discussions of liability through e-mail. Here’s what
happens: An employee sends an e-mail to a coworker that contains a paragraph
such as: “The software has a couple of bugs. I’m not sure if we should
mention it to them or not. They might want a partial refund. What do you think
we should do?” A plaintiff’s lawyer for your customer knows what to do with
that e-mail. Subpoena it.
Back
to firing. It’s worse than all of these.
There
are cases when employees are in far-flung locations, and you’d have to incur
the expense of driving or flying someone in to a home office to tell them
they’re terminated. Or, you’d have to set up a videoconference. Arthur
Andersen, a couple of months ago, did not do any of these things. The firm laid
off employees with phone messages and e-mails.
Don’t
do this, warns Jim Kroh, a Harrisburg, Pennsylvania, consultant. Do a
cost-benefit analysis. In the long run, the bad press and ill will created will
cost the company far more in terms of its ability to recruit top talent than a
plane fare ever will. "Employers have a moral, ethical obligation to sit
down with the employee, to have a face-to-face, eyeball-to-eyeball
discussion," Kroh says. "Employees are deserving of better treatment
than a sterile, cold, callous e-mail."
Perhaps
your managers agree that a voice mail or an e-mail is inappropriate. Still, they
can’t stomach the thought of firing someone in person.
If
all else fails, hire someone to do it. This doesn’t sound very thoughtful but
it beats an e-mail any day.